SalamAir Introduces mOVemore, Its Revolutionary Flight Membership
SalamAir, Oman’s low-cost carrier, is pleased to announce its newest travel innovation called “mOVemore”. mOVemore is a flight membership product that is tailored to provide frequent travelers with convenient and cost-effective access to our domestic and GCC destinations. Membership provides travelers with a fixed fare along with discounted access to priority, airport check-in and 20kg baggage allowance all delivered via seamless booking on SalamAir’s website and mobile app.
With mOVemore, travelers can choose from two membership tiers covering SalamAir’s domestic and GCC destinations. Members may subscribe to monthly or bi-monthly packages, with the flexibility to select between six or twelve one-way or return flights depending on their travel needs. The price of the flights are fixed and will not vary. For example, with mOVemore a customer can purchase 12 domestic trips and only pay 9.9 OMR per trip (excluding taxes). This price is guaranteed irrespective of market demand, enabling SalamAir customers to know their cost of travel.
Steven Allen, Chief Commercial Officer of SalamAir, commented: “mOVemore is a first-of-its-kind solution for frequent travelers in Oman. It is designed to reward our passengers by reducing their travel cost. Traditional loyalty systems reward passengers with points that are hard to spend on flights. Our mOVemore product removes the guesswork by offering flat-rate pricing and other benefits that make day-to-day travel predictable and affordable. Whether for business, family, study, or leisure, we are giving customers a better way to plan their trips and save more. At the same time, our ongoing fleet expansion, on track to reach 25 aircraft by 2028, ensures that we have the capacity and network to scale mOVemore across more destinations in the near future. This product is designed to enable our passengers to move more and save more.”
The launch is supported by Caravelo, the global leader in subscription technology for travel. Iñaki Uriz, Chief Executive Officer of Caravelo, added: “We are thrilled to partner with SalamAir to bring this innovative subscription model to Oman. The Middle East is a key growth market for flight subscriptions, and SalamAir’s forward-thinking approach with mOVemore sets a new standard for customer-centric travel in the region. This membership program is a powerful tool for building loyalty and providing unparalleled value to frequent flyers.”
The mOVemore membership requires a minimum commitment of six months and offers flexible payment options, allowing travelers to start their plan immediately or from the beginning of the following month. Designed around customer convenience, the program provides a hassle-free travel experience with predictable costs and guaranteed access to flights.
To explore the available membership tiers and join mOVemore, visit www.salamair.com.
Notes to Editors
For more information, please contact
Shaimaa Al-Abri | SalamAir | shaimaa.alabri@salamair.com
About SalamAir
SalamAir, Oman’s low-cost carrier, commenced operations in 2017 and currently operates a fleet of 15 Airbus A320/A321 aircraft, with over 80 daily flights. SalamAir expects to carry over 4 million passengers in 2025, a 25% increase from the 3.2 million passengers carried in 2024. In February 2025, SalamAir announced an order for 10 additional aircraft, aiming to grow its fleet to 25 aircraft by 2028.
For more information about SalamAir, please visit www.salamair.com
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About Caravelo
Caravelo is a travel-tech company that provides subscription solutions to the travel industry. The company helps clients increase revenue and market share while also improving crisis resilience, reducing the impact of seasonality, and creating a better customer experience. Its subscription products also help airlines monetize distressed inventory, turning excess capacity into a high-margin revenue stream.
The SaaS company has been providing flight subscription solutions and know-how to airlines since 2018 and is currently the only company in the world that can create and manage true flight subscription programs.